Digital Marketing Coordinator

In March of 2021, I began my position at TEST Sports Clubs and Football Academy as a full time employee during my senior year of college. I held this role for one year before relocating.  

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 I was responsible for all communication of the business. Email marketing, social media, content creation, sales data and much more. I create and run promotional events as well as manage our engagement with target audiences. I also help out other departments in terms of personal training and class instruction. If you would like to discuss my role in this position more - please contact me!

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During my time at TEST Sports Clubs, I was responsible for:

• Develop marketing materials to increase revenue/clients, gaining $2.15M during best revenue year of all time.

• Enhanced engagement by 43% on Facebook and 53% on Instagram.

• Implemented calls to action to drive initiatives and increase SEO/sales, leading to approximately a 65% increase in engagement across two websites.

• Evaluate data from social media platforms including Facebook, YouTube, Twitter, and Instagram while managing logistics and formulas to create strategic and targeted content.

• Coordinate logistics for fundraising campaigns to support strategy and marketing events both in house and externally, build partnerships, and generate additional profit.

• Lead internship program to post jobs, perform recruiting, hire employees, and train interns.

• Produce and manage promotional campaigns while assisting with annual reporting.